New Works

ALET worked with New Works' social media between 2019 and 2023. During that time, we've developed their visual profile on Instagram and have ensured that their online presence stayed aligned with their brand positioning and ethos.

We constantly worked to engage their thriving community. Through storytelling, visual direction and engagement, we kept their feed and online presence strong and active.

As New Works launched their novelties for the season, ALET joined their photo shoot at The Lab in Copenhagen. This production was primarily created for the New Works sales team to showcase their portfolio and new collections. Additionaly, a number of micro-stories for each product series were created from this film.

This project was a visual documentation of ‘A Study’ — a creative venture by New Works, celebrating the honesty of quality craftsmanship, materials and the artisan's hand. We followed and documented the work of glass blower Anders Raad and the up-and-coming Danish designer Linnea Ek Blæhr.

In September 2020, right in time for 3 Days of Design, New Works presented their Terra Residence, and we were there to document the process. This short film acted as a trailer for the space in anticipation of the opening. Our mission was to frame their work and set the mood.

As New Works launched their novelties for the season, ALET joined their shoot in the North of Zealand to document the process. The production resulted in a behind-the-scenes film and a number of microstories for social media to portrait and frame the new collection.